Politicians would call it a bold move due to increased demand &
success, the rest of us might call it a humiliating, yet welcome u-
turn? (after InBev had shut the brewing home of the resurrected style
of Belgian Witbier)
cheers
MikeMcG
http://www.flex-news-food.com/pages/15923/Beer/Belgium/InBev/inbev-hoegaarde=
n-beer-production-transfer-back-hoegaarden-site.html
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Inbev: All Hoegaarden Beer Production to Transfer Back to Hoegaarden
Site
Source: FLEXNEWS
22 April 2008 =96 All of Inbev's white beer production is to be
transferred back to the company's Hoegaarden plant effective June 1,
Belgian media re****t.
Currently only 80% of Inbev=92s Hoegaarden beer is being produced at the
site of the same name, up from 50% a few months ago. The remaining 20%
of the production is taking place at Inbev=92s Jupille site, to which
most of the company's white beer production ****fted at the end of
2006. A closure of the Hoegaarden site was under consideration at the
time as part of the group=92s wider restructuring efforts and because of
fallings sales of white beer.
A transfer back to Hoegaarden has been made necessary by a renewal of
interest in the beverage, which translated into a 9% increase in
Hoegaarden ex****ts and prompted Inbev to earmark a substantial part of
a 60 million euro envelope aimed at its Belgian operations for the
modernisation of the Hoegaarden brewery.
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