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Cooking > UK Real Ale > Real Ale Champ ...
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Real Ale Champ 2 :~) LocAle & Steve Westby

by MikeMcG <mikemcg6363@[EMAIL PROTECTED] > Apr 23, 2008 at 10:10 AM

Following on from that stalwart real ale campaigner, Princess
Anne . . .
http://www.morningadvertiser.co.uk/news_detail.aspx?articleid=3D60380&dm_i=
=3D259818688
___________________________________________

Real Ale Campaigner of the Year crowned
23/04/2008
Steve Westby from Nottingham has been named the Campaign for Real
Ale=92s (Camra) first Real Ale Campaigner of the Year at its National
Members=92 Weekend & AGM.

Westby received the award for his hard work in creating and promoting
a new initiative called LocAle, which encourages pubs to serve at
least one real ale that is brewed within 20 miles.

The scheme was trialled in Nottingham and is set to for a national
rollout under Camra's guidance.

The idea for LocAle sprung from the Greene King takeover of Nottingham
based brewer Hardy & Hansons in 2006.

Although, Camra failed to halt the closure of the brewery, it was
suggested that it was environmentally better for people to drink local
ales =96 and the phrase Beer Miles was born.

This led to Westby coining the phrase LocAle. So far, over 70
Nottingham pubs have signed up to the scheme.

A similar initiative has been adopted in York, Isle of Wight and
Sheffield.

=93I dreamt up what became LocAle over a pint one evening whilst mulling
over the impact of the takeover and cynical closure of Nottingham's
last major brewer and it is pleasing that such a simple idea has
become so successful," said Westby.

Brett Laniosh, Camra=92s promotions and marketing director, added: "It
is amazing how such a simple idea will now help local pubs and
breweries and give consumers more local beers to try in pubs."
____________________________________
Great idea too IMO - I must commend it to my local(e) branch.
cheers,
MikeMcG
 




 20 Posts in Topic:
Real Ale Champ 2 :~) LocAle & Steve Westby
MikeMcG <mikemcg6363@[  2008-04-23 10:10:37 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
valeofbelvoirdrinker <  2008-04-27 15:46:49 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
"Brett..." <  2008-04-28 21:35:50 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
valeofbelvoirdrinker <  2008-04-29 17:56:16 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
"David Thornhill&quo  2008-05-01 18:12:46 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
valeofbelvoirdrinker <  2008-05-05 08:25:47 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
valeofbelvoirdrinker <  2008-05-05 08:30:07 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
John Frum <nospam@[EMA  2008-04-27 18:49:48 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
MikeMcG <mikemcg6363@[  2008-04-27 13:12:34 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
Christine <chris.ramsb  2008-04-27 21:18:50 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
John Frum <nospam@[EMA  2008-04-27 23:08:43 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
MikeMcG <mikemcg6363@[  2008-04-27 15:06:47 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
Esra Sdrawkcab <admin@  2008-04-28 07:26:58 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
MikeMcG <mikemcg6363@[  2008-04-28 03:45:19 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
John Frum <nospam@[EMA  2008-04-28 13:30:25 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
MikeMcG <mikemcg6363@[  2008-04-28 03:58:53 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
MikeMcG <mikemcg6363@[  2008-04-28 14:20:56 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
Tim <spambegonewithyou  2008-04-28 22:28:16 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
MikeMcG <mikemcg6363@[  2008-04-28 15:27:34 
Re: Real Ale Champ 2 :~) LocAle & Steve Westby
Chris de Cordova <deco  2008-06-16 08:10:21 

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