On Sat, 16 Jun 2007 14:15:58 -0400, Jean B. wrote:
> Egad! I was just perusing a booklet put out by Knox in 1929,
> and I was envisioning some sort of effervescent product.
> Suddenly, I started thinking that the "Sparkling" referred to
> the appearance of the granulated gelatin(e) and/or to its
> purity.
http://www.darcisplace.com/darci/knox-cb.htm
:
In the erection of the building the Knox company has not only
lived up to the present regulations required by the state board
of health, but has anticipated future laws of sanitation. The
concrete walls in all the rooms outside of the office have been
painted cream, while the floors, of a composition soft and
pliable under the feet, have a color scheme of cream and brown.
The employees of the packing department wear white coats and
aprons. Realizing that gelatine is a dainty food product, the
company has purchased and built various packing and filling
machines so that at no time does the pure sparkling gelatine come
into contact with hands. One has but to go through the building
and see the gelatine packed to discern at once that the whole aim
has been to have the home of Knox Sparkling Gelatine as clean and
sanitary as it is possible to make it and not to have it exceeded
in sanitation and equipment by any building constructed for the
manufacture of a high grade food product.
Not only has Johnstown benefited through the publicity given to
this model industrial plant but it has also become famous
internationally directly through Knox advertising, and the people
of the city are appreciative of the fact. The little package of
gelatine and he millions of copies of the famous booklet, "Dainty
Desserts for Dainty People", which have been sent out all over
the world, have found their way into millions of homes, and on
each package and booklet can be read the words, "Knox Sparkling
Gelatine, Johnstown, New York". The product is widely advertised
throughout the country and in every advertisement the fact that
the gelatine comes from Johnstown, New York, is very apparent.
-sw
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