Do you still enjoy "Honey Bunches of Oats" and have you noticed that
over a period of time, Kraft Foods is gradually reducing it's volume
of oat clusters down to a single digit fraction of what the box once
contained.
Why and how could this be? Perhaps there should be a name change, like
"Post's Honey Bunches of Wheat and Cornflakes with Oat Clusters." A
change of name such as this would at least be an honest representation
of what the content actually is. Under U.S. law, the ingredients must
be correctly listed in the order of volume contained therein.
According to the package Honey Bunches of Oats contain corn, whole
grain wheat, sugar, whole grain rolled oats, brown sugar, partially
hydrogenated sunflower oil, rice flower, wheat flower, malted barley
flower, salt, rice, corn syrup.......plus a misc assortment of
artificial color and natural and artificial flavors plus
preservatives. There is more sugar (not including brown sugar and corn
syrup) making up the volume of sweetness contained therein.) Consider
removal of brown sugar and corn syrup, there's not a lot of other
sugar in the box and there is even less oats to help balance or
counteract the potential ill effects of the hydrogenated sunflower
oil, (a healthy fat that has been corrupted with a hydrogen atom into
a heart clogging trans-fat.)
I liked this cereal before when you could almost get a cluster of oats
in every bite. The oat cluster stays crunchier much longer than the
wheat and corn flakes that get flacid in only a couple of minutes
submerged in milk. Also the clusters are just a bit sweeter than the
other cereal flakes imparting a very balanced adult-level of
sweetness. That doesn't seem to happen anymore.
I have been in touch with Kraft Foods twice. In each instance the
representative has been courteous and attentive. In one instance, I
received an unsolicited coupon for a free box of any Post product. I
wasn't given any promised but several months have elapsed. In the last
box I purchased only today, I find even fewer bunches of oats and the
few that there were smaller than usual and difficult to seperate. I
suppost that this latest example is an indirect response to my effort.
I feel discounted and ignored.
Perhaps the company is saving an extra couple of cents by its
stinginess. At the extreme that is being displayed, folks will stop
buying the product. Post has has already gone too far and they may not
be finished yet. I'd like to see the cereal to continue as an honest
satisfying product. I'd even be willing to pay the added cents to have
the original quality restored. Wouldn't you?
Does anyone else agree with me? If so, are there others with the
linguistic skill to communicate with Post more effective where I have
apparently failed? I could use all the help I can get and I thank you
for the time you have given to reading about my gripe.
Kraft Foods email: www.postcereals.com
Telephone: (North America) 800 431-7678
My email: wallace259@[EMAIL PROTECTED]
Again,
Larry
|
